Setting the Price

The right price affects your bottom line

When you decide to sell your home, the pivotal determinant of the returns you'll yield is the price you set. Hence, seeking a professional evaluation from an experienced Real Estate Professional is indispensable. This expert can furnish you with an unbiased assessment of your home, taking into account various factors, including:

  • Market conditions
  • Condition of your home
  • Necessary repairs or improvements
  • Time frame

In real estate parlance, market value signifies the price at which a particular house, in its current condition, is likely to sell within 30 to 90 days.

Setting the price too high can result in several undesirable outcomes:

  1. Limits Buyers: Prospective buyers might disregard your home if its price exceeds their budget.

  2. Limits Showings: Other real estate professionals may hesitate to show your home if its price is perceived as too high.

  3. Used as Leverage: Competing Real Estate Professionals might exploit the high price of your home to promote better-priced alternatives.

  4. Extended Time on the Market: Prolonged listings may create a perception of a defective property, leading buyers to question why it hasn't sold.

  5. Lower Selling Price: An overpriced home lingering on the market may necessitate multiple price reductions, ultimately fetching less than if it were initially priced accurately.

  6. Wasted Time and Energy: Financing a home often requires a bank appraisal, and an overpriced property may not appraise favorably.

Real Estate Professionals have long understood that well-maintained homes, appropriately priced from the outset, consistently secure swift sales at optimal prices. This underscores the importance of seeking professional guidance to ensure a successful and lucrative sale of your home.


Copyright 2024 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.