Why list with a REALTOR®

You can easily see that selling your home involves more than posting a "For Sale" sign on your lawn. There are many details to consider. There are also many aspects of the sale that you may not have considered

You can easily see that selling your home involves more than posting a "For Sale" sign on your lawn. There are many details to consider. There are also many aspects of the sale that you may not have considered. In addition, you will want to ask yourself some questions, to realistically assess the work involved:

  • Do you have the necessary knowledge, patience and sales skills?
  • Can you negotiate a successful outcome when an aggressive buyer presents a less than favourable offer?
  • Can you accurately access the current market value of your home, from your research sources?
  • Do you understand the marketplace conditions that will affect the value of your home?
  • Can you determine whether a buyer qualifies for a mortgage?
  • Do you understand real estate regulations and can prepare a binding sales agreement? What about counter-offers?
  • Will you give up your evenings and weekends to show your home to prospective buyers, many who may be "tire-kickers" or bargain hunters?
  • Do you know the best places to advertise? What about the costs?
  • Did you know that prospective buyers and bargain hunters might want a price reduction because there is no Real Estate Professional involved?
  • Do you understand the various types of mortgage financing available and the effect they may have on you, the seller?
  • Can you bring an objective opinion to the sale of your home, seeing it from a buyer's prospective?
  • Can you put your emotional attachments to your home aside and realize that selling your home is also a business transaction?
  • Can you handle the numerous details involved in the sale? Do you have the necessary forms and legal documents used in the selling of real estate?

 Consider a Real Estate Professional

A home represents the largest financial asset most people will ever have. But it is more than dollars. It represents your family, your memories, your goals and your dreams. From the time you start thinking about selling your home, you are presented with numerous choices, decisions and uncertainties:

Is selling my home myself the right thing to do?
Is now a good time to sell?
Will I get the right price?
Should I remodel the house before selling?
What if my home does not sell?

All of these questions can seem overwhelming. Most of the errors made in the selling of homes relate to the following areas:

  • Incorrect understanding about market conditions and pricing
  • Relying on inappropriate advertising and marketing that does not generate buyers.
  • Incorrect understanding of how the home buying and home selling processes work.

Before you sell your home yourself, why not consider the benefits of a professional real estate team. Most importantly, Full-service real estate services

Here is a list of the benefits you will receive when you choose a Real Estate Professional to sell your home:

  • Access to the most current market conditions and stats.
  • Placement and payment of effective advertising in the right places and for the best results.
  • Correct pricing of your home, to give you the highest profit.
  • Showing of your home in the most professional, effective and favorable manner.
  • Screening of potential buyers and elimination of bargain shoppers.
  • Effective negotiation skills
  • Availability. Most Real Estate Professionals are always on call, answering the phone at all hours, and being available at all times to show your home.
  • Objective representation for offers and counter-offers.
  • A professional team that listens to your needs, respects your opinions and allows you to make decisions.
  • A professional team that understands the real estate industry, from both the buyer and seller perspective.
  • A professional team that protects your rights.
  • Full-time staff that handle the numerous details involved in the sale of your home.
  • Resources to complete your transaction, from lawyers, inspectors, renovators, engineers to mortgage and insurance brokers.
  • Access to a network of real estate marketing resources to place your home before the most qualified buyers.
  • A professional team that adheres to a professional code of conduct, established by local and national real estate associations.
  • Expert advice on making improvements that will increase the profit you will receive on your home.


Copyright 2024 by the REALTORS® Association of Edmonton. All Rights Reserved.
Data is deemed reliable but is not guaranteed accurate by the REALTORS® Association of Edmonton.
The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by CREA and identify the quality of services provided by real estate professionals who are members of CREA.